What are the stages for pitching client web-2-print

We’ve previously discussed the market for client web-2-print and the differences between selling print and web-2-print, particularly as the size and complexity of the system increases, say for a Franchise network.

So what are the stages involved when pitching this type of system?

We’ve broken this process into 3 stages in the diagram below. The number of stages required depends on the starting point (for the final client):