This is the number one FAQ when it comes to web-2-print. In an ideal world we would always charge for system set up, but the reality is we may not be able to charge in full or for every system. Web-2-print implementers face a risk-versus-reward commercial judgement (as set out below). From the client’s perspective, […]
When discussing with prospective users the upper limitations of web-2-print, we’re always keen to point them towards the area that will generate the most orders – what we call the web-2-print sweetspot. So what is this sweetspot? Most clients will only switch to web-2-print if there is a tangible benefit, such as saving money. But […]
The ability to configure a web-2-print platform for B2C or B2B is sometimes referred to with a casual convenience. The reality is the workflows for a public webshop (B2C) and a branded client microsite (B2B) are fundamentally different, as shown in the diagram below:
In our previous posts on the Google survey we looked at how many local businesses appear on the first page of the organic search results for Google, and of these websites what proportion had any transactional capability. The final element of this survey was the number of these websites that carried out any Search Engine […]
In the first of our posts on our Google survey, we looked at whether local printers enjoyed exposure on the first page of Google’s organic search results. We then wanted to establish how many of these local printers take advantage of this with a transactional website (webshop) i.e. does their website have a shopping cart […]
Getting your website to appear in the organic search results on the first page of Google requires significant commitment over an extended period of time and national players invest heavily in achieving this. But do local printers enjoy page one exposure in the organic list? The Google Survey This was one of 3 key questions […]
Tony Rafferty, CEO of Grafenia plc, the parent company of w3p limited is releasing his web-2-print book at Ipex later this month with free copies available to all visitors to the w3p stand. The book, ‘Web2Print MD2MD’ explores the agenda of the print MD wanting to make the most of web-2-print and the online opportunity […]
TemplateCloud UK is now in excess of 14,000 templates plus another 65,000 in different languages. Where do all these templates come from? We crowdsource them. Crowdsourcing in the graphic arts sector is often characterised by photo libraries. We took the same approach and crowdsourced original designs from real graphic designers around the world. This was […]
The W3P web-2-print platform was only launched January 2013 but the year saw over 50 new users sign up. Interestingly, there are two clear profile of users for W3P. Firstly, established web-2-print users wanting a system, that was not only lower cost, but that took away the ‘back office’ burden of making Templates. W3P builds […]
Your print resolution for 2014 is to make web-2-print a reality and get meaningful traction and revenue. But Ipex is coming up in late March and you may want to see what new solutions will be released. We appreciate this dilemma, hence our pre-Ipex deal. Sign up now for w3p from £199 a month with […]