The W3P web-2-print platform was only launched January 2013 but the year saw over 50 new users sign up.
Interestingly, there are two clear profile of users for W3P.
Firstly, established web-2-print users wanting a system, that was not only lower cost, but that took away the ‘back office’ burden of making Templates. W3P builds web-2-print templates automatically, direct from Adobe Indesign, and that seems to ‘tick the boxes’ for many established users.
Secondly, there are still many printers (possibly 50%) who have not yet taken the web-2-print plunge. The combination of ‘nothing upfront’ and ‘try for three months with no risk’ has certainly proven the catalyst for more printers to take their first steps online.
Nick West, a w3shop partner who recently launched londonprint.co.uk commented, “It’s about having a foot in the online market as well as servicing our traditional offline customer base.”
For more information or an online demonstration please email firstname.lastname@example.org.