Understanding the client’s business and what the key stakeholders want is an essential step in selling web-2-print.
So who wants?
The diagram below shows the drivers for the various roles within the SuperSuds Cleaning Franchise*.
Identifying the different drivers for the various roles within an organisation means your pitch can be adapted accordingly, depending on who you’re pitching to.
For a free copy of our web-2-print book ‘Web2Print MD2MD’ which has more information about pitching web-2-print systems please email firstname.lastname@example.org
*Supersuds Cleaning is a fictitious franchise we have created to illustrate some of our points.