Tony Rafferty, CEO of Grafenia plc, the parent company of w3p limited is releasing his web-2-print book at Ipex later this month with free copies available to all visitors to the w3p stand.
The book, ‘Web2Print MD2MD’ explores the agenda of the print MD wanting to make the most of web-2-print and the online opportunity in general.
The book highlights the key differences between selling print versus web-2-print and blows away some of the myths of the b2c market.
It also includes an extensive ‘Google’ survey highlighting the prominence of local printers in certain searches as well as the increasing use of webshops by the printing sector at large.
Copies of the book will be available at Ipex 2014 from Stand N2-C175.