{"id":3583,"date":"2014-08-13T11:28:41","date_gmt":"2014-08-13T11:28:41","guid":{"rendered":"http:\/\/www.w3p.com\/uk\/?p=3583"},"modified":"2015-07-22T16:02:10","modified_gmt":"2015-07-22T15:02:10","slug":"the-printers-web-2-print-sweetspot","status":"publish","type":"post","link":"https:\/\/www.w3p.com\/uk\/the-printers-web-2-print-sweetspot\/","title":{"rendered":"The printer’s web-2-print sweetspot"},"content":{"rendered":"

In a previous post we spoke about the web-2-print sweetspot from the client’s perspective<\/a>, but what about for the printer?<\/p>\n

Building web-2-print systems – microsites, templates etc is the operational reality for the printer.<\/p>\n

Whether or not you charge for the building of these systems (as discussed in this blog post<\/a>), if web-2-print is to become a significant part of the business, then a significant number of templates will need to be built.<\/p>\n

If a template takes an extended period of time to make and is used a limited number of times by the client, then the effective cost per use becomes significant.<\/p>\n

For example, if we assume the employee who makes the templates costs \u00a320 per hour, and the template is used a single time, then the likelihood is that this is a loss-making situation (Point A on graph).<\/p>\n

\"printer<\/a><\/center>The easier it is to produce the templates, the fewer times they will have to be used by the client for the printer to generate a profit.<\/p>\n

This was the key driver for w3p. Simplifying the template creation process so that partners can build templates in 10 minutes. This makes building web-2-print systems more efficient, and reduces the number of times a template needs to be used to give the printer a payback.<\/p>\n

For more information about the template creation process please email info@w3p.com<\/strong><\/a>.<\/p>\n

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