{"id":3535,"date":"2014-07-25T10:28:39","date_gmt":"2014-07-25T10:28:39","guid":{"rendered":"http:\/\/www.w3p.com\/uk\/?p=3535"},"modified":"2015-07-22T15:55:26","modified_gmt":"2015-07-22T14:55:26","slug":"what-is-the-web-2-print-sweetspot","status":"publish","type":"post","link":"https:\/\/www.w3p.com\/uk\/what-is-the-web-2-print-sweetspot\/","title":{"rendered":"What is the web-2-print sweetspot?"},"content":{"rendered":"<p>When discussing with prospective users the upper limitations of web-2-print, we&#8217;re always keen to point them towards the area that will generate the most orders &#8211; what we call the web-2-print sweetspot.<\/p>\n<p>So what is this sweetspot?<\/p>\n<p>Most clients will only switch to web-2-print if there is a tangible benefit, such as saving money.<\/p>\n<p>But in doing so the client knows that they have to take more responsibility for the job, such as proofing errors.<\/p>\n<p>This means that the rewards of using web-2-print for the client must outweigh the risks.<\/p>\n<p>The &#8216;risk&#8217; can be broken down into two elements: order value and the complexity of the ordering\/editing process.<\/p>\n<p><strong>Order Value<\/strong><\/p>\n<p>If a low order value job, say under \u00a325, is unusable (due to a client error), this isn&#8217;t desirable &#8211; but not catastrophic. However, as the value of the order increases, the implications of an unusable job become more severe. So as the order value increases, there is a distinct decline in the number of orders.<\/p>\n<p><strong>Complexity<\/strong><\/p>\n<p>At the simplest end of the scale is fulfillment, as no editing is involved.<\/p>\n<p>It starts to get more complex with editable templates, and increases as the pagination and number of editable elements increase, which can appear daunting for the end client.<\/p>\n<p><center><img title=\"Comparing web-2-print orderflows\" src=\"\/wp-content\/uploads\/2014\/07\/Client-Sweet-spot-Matrix.jpg\" alt=\"the web-2-print sweetspot\" \/><\/center>The web-2-print sweetspot is the area where the order value and complexity from the client&#8217;s perspective are both optimal for web-2-print.<\/p>\n<p>For example, high pagination templates (high complexity) may be unsuitable for web-2-print when the order value is high. But if the order value is low, the same high complexity order could succeed via web-2-print.<\/p>\n<p>Therefore, the web-2-print sweetspot is low order value coupled with low to medium complexity from the client&#8217;s perspective. Establish the sweetspot and build from there.<\/p>\n<div style=\"float: left; width: 60px;\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-text=\"The web-2-print sweetspot\" data-via=\"w3pltd\" data-count=\"none\">Tweet<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/div>\n<div style=\"float: left; width: 60px;\">\n<div class=\"g-plus\" data-action=\"share\" data-annotation=\"none\"><\/div>\n<p><script type=\"text\/javascript\">\/\/ <![CDATA[\n(function() {     var po = document.createElement('script'); po.type = 'text\/javascript'; po.async = true;     po.src = 'https:\/\/apis.google.com\/js\/platform.js';     var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);   })();\n\/\/ ]]><\/script><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When discussing with prospective users the upper limitations of web-2-print, we&#8217;re always keen to point them towards the area that will generate the most orders &#8211; what we call the web-2-print sweetspot. So what is this sweetspot? Most clients will only switch to web-2-print if there is a tangible benefit, such as saving money. But [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[28,55,59,60,61],"_links":{"self":[{"href":"https:\/\/www.w3p.com\/uk\/wp-json\/wp\/v2\/posts\/3535"}],"collection":[{"href":"https:\/\/www.w3p.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.w3p.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.w3p.com\/uk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.w3p.com\/uk\/wp-json\/wp\/v2\/comments?post=3535"}],"version-history":[{"count":2,"href":"https:\/\/www.w3p.com\/uk\/wp-json\/wp\/v2\/posts\/3535\/revisions"}],"predecessor-version":[{"id":5346,"href":"https:\/\/www.w3p.com\/uk\/wp-json\/wp\/v2\/posts\/3535\/revisions\/5346"}],"wp:attachment":[{"href":"https:\/\/www.w3p.com\/uk\/wp-json\/wp\/v2\/media?parent=3535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.w3p.com\/uk\/wp-json\/wp\/v2\/categories?post=3535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.w3p.com\/uk\/wp-json\/wp\/v2\/tags?post=3535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}